10 results for tag: trademark

What to do once your trademark is registered.

If you have successfully registered your trademark, you will want to watch this video to learn what it takes to protect your investment in your brand. It's not particularly complicated, but you should be informed so that you avoid expensive mistakes down the road. (more…)

The Trademark Office Does Not Give Out Trademarks

Novice business owners sometimes believe that the United States Patent & Trademark Office (the USPTO) gives out trademarks. This is incorrect and costs them money, time and energy for no benefit. The USPTO registers your trademark rights. While this may seem like a minor difference, understanding that difference can prevent you from wasting time on a flawed trademark strategy. (more…)

What Should I Register As A Trademark?

This video discusses how to prioritize which elements of your brand you should protect with a trademark registration. Do you register your logo first? Your company name? Your product name? Using Nike's trademark registrations as an example, we examine how you might want to develop a strategy for choosing what to register as a trademark. (more…)

How To Copycat-Proof Your Company

Any small business is vulnerable to copycats. If you are producing a product, it is only a matter of time before someone seeks to copy what you have done. And as your business gains in success, the chances of this happening are higher. However, many business owners do not prepare their company for this reality. And they suffer for it. This video shows you how to easily copy-cat proof your company and make sure that you have a game plan for when copycats arrive. (more…)

Do I Need To File For A DBA?

Trademarks and DBAs are two different things. Some businesses will need on or the other or both. But it is important to understand the different functions that DBAs and trademarks have. This video walks you through the differences and suggests when you might want to get one or the other. (more…)

What Should I Do If My Trademark Is Confusing with Another Trademark?

Sometimes a trademark that we want to adopt is too similar with an existing trademark. This might be a problem, or it might not be. This video describes the way that business owners should think about trademark confusion issues and goes into what some possible options and solutions there may be. (more…)

3 Main Legal Tasks For New Businesses

If you are starting a new business, these are the first legal steps you should take to create a foundation for future success. This video discusses the importance of creating the right business entity, registering your trademark and creating good contracts. Also, why you should have a relationship with an attorney early on.   Notes Practice Areas Overview

Should I Register A Trademark for My “Generic” Business Name

If you have a "generic" business name (for instance, Counsel for Creators - which describes exactly what we do!) you still may want to seek trademark protection. This video breaks down the whys and hows so that you can make an informed decision about what it means to register a trademark for your descriptive business name. (more…)

How To Get Your Trademark Specimen Right

Important information about how to submit a proper trademark specimen with your application for federal trademark registration. A trademark specimen shows the trademark office how you are using your trademark. This video goes over the requirements for a good trademark specimen and provides a few examples of trademark specimens submitted for well-known brands. (more…)

How To Search The Trademark Office Database

This video shows you how to search the United States Patent & Trademark Office (USPTO) trademark database. It is a basic overview of the system but will help you take the first step of finding out whether or not the mark that you have in mind is already taken by somebody else. (more…)