C4C: Asked + Answered – Session 004
We had a good talk about:
Using electronic signatures to make it easy for clients to work with you.Smart strategies for dealing when someone has copied your work online; we talked about some of the hidden risks of going agro when you find out about it.Whether or not you should set your business up as a 50/50 thing and why you might want to be careful about doing that.
(more…)
C4C: Asked + Answered Session 003 – 11/6/2019
A replay of our weekly live Q&A. We talked about: structuring contracts to make them simpler, the right way to think about equity, and things you can and cannot copyright. Plus other insights.
C4C: Asked + Answered Session 002 – 10/30/2019
Guest Randy Lopez, Esq. walks us through the practicalities and pitfalls of California AB5. California AB5 makes fundamental changes to California's employment law in ways that every creative business owner needs to understand.
What to do once your trademark is registered.
If you have successfully registered your trademark, you will want to watch this video to learn what it takes to protect your investment in your brand. It's not particularly complicated, but you should be informed so that you avoid expensive mistakes down the road.
(more…)
How To Do A Statement of Information for A California Company
California companies (LLCs and corporations) must file a Statement of Information. This video walks you through the basics of the Statement of Information and introduces you to the forms at the California Secretary of State website.
(more…)
The Best Way for Business Owners To Use Lawyers
Lawyers provide an essential service to business owners by helping them to be proactive, to think strategically about legal issues and to identify unknown problems. This video discusses the best way for any business owner to use an attorney.
(more…)
The Online Legal Services Scam
Online legal services can seem like an attractive, low-cost alternative to law firms. But many of them have hidden pitfalls and tricky business models. Learn what the limitations of these services are and how they can become a costly detour for new businesses.
Notes
Online Legal Services: Buyer Beware?
Profit First Helps Your Business Grow By Managing Cash And Expenses Effectively
The book Profit First provides a system that can help your business effectively manage cash and expenses. This leads to growth. The overall concept is simple: that rather than treating profits as what is leftover after expenses are paid, you treat expenses as what is left over after profits are paid. It's a simple switch and it has helped us and many of our clients. Watch this video to learn how.
(more…)
The Trademark Office Does Not Give Out Trademarks
Novice business owners sometimes believe that the United States Patent & Trademark Office (the USPTO) gives out trademarks. This is incorrect and costs them money, time and energy for no benefit. The USPTO registers your trademark rights. While this may seem like a minor difference, understanding that difference can prevent you from wasting time on a flawed trademark strategy.
(more…)
What Should I Register As A Trademark?
This video discusses how to prioritize which elements of your brand you should protect with a trademark registration. Do you register your logo first? Your company name? Your product name? Using Nike's trademark registrations as an example, we examine how you might want to develop a strategy for choosing what to register as a trademark.
(more…)